Our cupcakes are launching to selected SuperValu stores this May, 2018. Check out the FAQ below for more information regarding what exactly is being launched, where and when.
2 boxes of luxurious vegan cupcakes. Each box will contain 2 large cupcakes that are: 100% vegan, nut-free, handmade, free from artificial colourings, using natural preservatives, using Irish ingredients where possible and packaged in recyclable packaging.
I don’t have that information just yet, but I’ll update when I do. I’ll be given 10 Dublin based stores to begin.
May 2018. Exact date to be announced soon!
Box 1 is Strawberry & Cream and Double Chocolate. Box 2 will be announced a bit closer to the time – gotta keep some element of surprise, right?!
While these cupcakes are indulgent and NOT a health based product, I wanted to allow them to appeal to a larger audience and many children react negatively to artificial colourings. I’m using beetroot powder & anthocyanin plant extracts instead.
Unfortunately not. To retail gluten-free baked goods, a fully gluten-free premises is required and that’s just not possible right now. However, please note that 90% of my current menu for bake-to-order can be made gluten-free *Please do note gluten is handled in my kitchen but equipment and premises are thoroughly cleaned.
While they’re far from being the only things I bake, cupcakes are a big part of my business. I’m really interested in American style baking, and currently in Ireland, we don’t really have American-style larger cupcakes available in stores, and we definitely don’t have vegan ones! I wanted to launch something a bit more substantial than a simple bun or muffin.
No way! I’ve worked really hard to source recyclable boxes. It means there’s a little bit of an additional cost than if I was to use cheap plastic, but from focus groups, surveys and other market research I’ve carried out, recyclable is the way to go.
My boxes will state ‘Nut-free recipe’ as opposed to ‘Nut-free’
The reason for this is that despite the recipe being nut-free, a small amount of peanuts are used in my kitchen in other bakes. While separate utensils and equipment are used and I take the utmost care in avoiding cross contamination, I cannot make any guarantees.